The Kien Giang Investment, Trade and Tourism Promotion Center (KITRA), a public unit under the Kien Giang People's Committee, focuses on four key areas. Investment promotion involves research, database development, competitiveness improvement advice, and welcoming investors.

Trade promotion includes organizing fairs, supporting market surveys, brand building, and proposing cooperation programs. Tourism promotion entails researching and introducing destinations, organizing and participating in events, and welcoming tourism stakeholders. 

Finally, information and business support covers market research dissemination, website management, publishing promotional materials, and assisting enterprises with branding, events, and market research.